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Financial Express New

Why martech tools remain underused – Financial Express



Gartner says in 2023, CMOs invested over a quarter of their marketing budgets on technology. But even though 25.4% of their marketing budgets were allocated to these tools, the utilisation of their organisation’s overall martech stack’s capability dropped to just 33% this year, marking a third consecutive year of decline (42% in 2022 and 58% in 2020).

This article is published by Financial Express

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