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Connected Car Based Data Monetization – An Untapped Opportunity for OEMs



Connected-car features are trickling down to mass market passenger car segments at a rapid pace. The vailability of connected car features currently influences the purchase decision of a particular car brand or variant. A global consumer study by McKinsey conducted in 2020, on Connected, Autonomous, Shared, Electric Mobility technologies, revealed that 37% percent respondents were willing to switch car brands to avail connectivity features.

This article is published by Telematics Wire

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