Does Generative AI herald the end of an era or the start of a new chapter in marketing? – ET Brand Equity

Despite concerns about job losses and potential changes in the marketing industry, generative AI is a great asset for the marketing team, rather than a threat. Generative AI presents unparalleled opportunities to accelerate creativity, improve productivity, and helps us move to the next curve. We must embrace it as a friend and not an adversary.

This article is published by ET Brand Equity

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