It’s been A week since Facebook parent Meta launched Threads, a standalone microblogging app, which has surpassed 100 million users already, becoming the fastest-growing app. Although market mover Twitter retains its lead with an estimated 354 million users worldwide — about 4% lower than last year — Threads has already caught the brand marketers’ attention. Take the case of early adopters like Nike, which has started sharing behind-the-scenes content from its myriad photoshoots and product launches, or Adidas, which is using Threads to unlock early access to new products. Don’t be surprised if more brands start allocating serious money to this platform as it seamlessly integrates with Instagram, offering cross-promotion opportunities.
This article is published by Financial Express