WHEN IT COMES TO CARS, LIGHTER IS DEFINITELY BETTER

WHEN IT COMES TO CARS, LIGHTER IS DEFINITELY BETTER

WHEN IT COMES TO CARS, LIGHTER IS DEFINITELY BETTER

Lighter is better, right? Why am I even asking this question, of course, it is, you rarely hear a racing tea, saying, the car’s fast, we just need to add some wight! I am choosing my example provocatively. The correct question is – what is the ‘right weight’ for the vehicle we are designing and how do we balance the weight attribute against the other attributes that are important to our customer.

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