It's the result of an engineering study -- an electric vehicle designed and developed by Tata Technologies, an India-based engineering services company with a global presence.
It's stylish, comfortable, practical, fuel-efficient and environmentally friendly. It's the right size for urban transport -- easy to park, yet seating four adults comfortably, with a back seatable to be converted into substantial cargo space.
It's innovative. While working on the study, Tata Technologies developed fresh intellectual property and has 15 patents in process.
And it's designed to be affordable; its estimated manufacturer's suggested retail price is $20,000 (US), and that's without any federal or state government incentives.
The eMO itself is quite a story. But there's another story behind the story that may have greater implications than any single vehicle.
Tata Technologies Displays eMO EV in Detroit at NAIAS
First Full Vehicle by Indian Engineering Services Firm.
DETROIT, January 5, 2011 -- Tata Technologies, a leading global provider of engineering services and product development IT, was selected by Michelin to display its electric MObility (eMO) engineering study EV as part of the prestigious Michelin Challenge Design display at the 2012 North American International Auto Show (NAIAS) in Detroit, beginning January 9.
"The eMO project symbolizes the coming of age of Indian automotive engineering," said Warren Harris, Tata Technologies President and Global COO. "It is a tangible example of the capability of Tata Technologies to engineer a full vehicle – a first for any India-based engineering services company."